real home fresh
branding, pattern design, product development
real home fresh is a seasonal line of home goods and a product development sub-brand of my Instagram feed: Real Farm Fresh. While Real Farm Fresh educates the public on their screens, real home fresh is in person at farmers’ markets.
The goal of real home fresh is to get people into farmers’ markets where they can meet real home fresh ambassadors and build a connection with them and the food they grow.
The patterns were inspired by the Central Valley and what is seasonally grown there.
Advertisements strive to show how both the farmers’ market experience and our products bring a pop of color into our consumer’s life.
While real home fresh is primarily at farmers’ markets, it is also available online for those who are in other states or unable to reach our ambassadors.
