Annual Reports
print/editorial
Clients include: California Dairies Inc., Tulare County Assessor/Clerk-Recorder, Cal Tech Division of Humanities and Social Sciences
Annual reports hold a special place in my heart. I live for the challenge of unraveling the intricacies of copy and numbers, weaving them into a visually stunning annual report that strikes the perfect balance between information and aesthetic appeal.
2024 Action Plan | Tulare County Assessor/Clerk-Recorder
Balancing playfulness with sophistication, the Tulare County Assessor's Office sought a design for their 2024 action plan that straddled both realms. Introducing a rich dark green juxtaposed with a playful burnt orange, I cultivated a dynamic color scheme that resonated with the essence of their objectives. Keeping the layout clean and structured, akin to their established brand identity, ensured clarity and comprehension for constituents navigating the intricacies of the 2024 plan.
2023 Annual Report | Tulare County Assessor/Clerk-Recorder
The Tulare County Assessor's Office sought an annual report that would break the mold, blending whimsy with professionalism. To achieve this, I curated a vibrant color palette reflective of Tulare County's essence. Drawing inspiration from the county's landscape, I incorporated the iconic foothills into the bottom border, alongside a subtle yet distinctive shape mirroring Tulare County's boundaries, adding a touch of intrigue to the design.
2022 Annual Report | California Dairies Inc.
California Dairies Inc. envisioned an annual report that exuded professionalism while retaining a modern, approachable vibe. Embracing their brand identity, I employed their signature colors and introduced a friendly script font to infuse warmth into the design. Confronted with dense copy, I devised a solution by implementing grids and blocks, accentuating vital information with bold colors to enhance readability and engagement.
2020 Year in Review | Cal Tech's Division of The Humanities and Social Sciences
For Cal Tech's Division of The Humanities and Social Sciences 2020 in Review, our aim was to maintain the institution's trademark elegance while highlighting the dual realities pre and post-COVID. Featuring a split-screen design on the front page, juxtaposing lectures before and during the pandemic, we captured the evolution of academia amidst changing circumstances, preserving Cal Tech's clean aesthetic while reflecting the challenges and adaptations of the past year.
